Frequent exposure to modern-day aggressors, such as stress, pollution, and heat-styling tools, can leave the hair dry and damaged and the scalp infuriatingly irritated. This is driving demand for fast-acting haircare solutions that protect and restore damaged locks. But the products used by consumers are only as effective as the ingredients within them – and that’s why we offer Oat Hair, a range of natural, data-driven ingredients with proven efficacy from root to tip.
Our Oat Hair portfolio provides solutions for many major haircare concerns. From a scalp-soothing colloidal oatmeal to a strand-strengthening oat beta-glucan, we’ve got everything you need to develop powerful formulations guaranteed to keep customers coming back for more. It’s natural, expert haircare at its best.
Trends harbour significant influence over consumer purchase decisions in the haircare space. Based on intelligence from Mintel, we’ve curated insight into some of the latest and biggest to help you develop formulations which as are as on-trend as they are effective.
Find inspiration for your next product development project with our range of tried and tested haircare formulations.
The scalp is covered by a hydrolipidic film which protects it from external aggressors and bacteria. This natural barrier can be compromised by lifestyle-related factors, such as stress and diet, which are known to disrupt the pH balance of the scalp and hinder sebum production. Sun, pollution, and harsh weather conditions – all environmental aggressors – can also inhibit its function. As a result, prolonged or frequent exposure to such elements is likely to leave the scalp feeling dry, sensitive, and infuriatingly irritated.
Oat COM, our advanced colloidal oatmeal, soothes sensitive and flaky scalps to relieve redness, itching, tightness, and other stubborn signs of irritation. Containing a high concentration of oat beta-glucan, the FDA-monographed oat flour forms a protective film on the surface of the scalp upon application. This seals in moisture and relieves dryness for a dandruff-free scalp which looks just as good as it feels.
The outermost layer of the hair – the cuticle – is made up of overlapping cells in a scale-like formation. These scales lay smooth and flat when the hair is in good condition, enabling it to better reflect light. This gives healthy hair its distinctively shiny appearance.
However, modern-day aggressors such as pollution and heat styling tools can easily damage the delicate cuticle layer. This causes the light-reflecting cells to rise and open up, reducing their surface area and leaving the hair looking dull and dry.
Thanks to its rich profile of free fatty acids, Virgin Poppy Seed Oil (VPSO) boosts hair shine for sleek and silky-looking locks. Palmitoleic, stearic, linoleic, and oleic acid – all found in VPSO – work quickly to restore the hair’s hydrolipidic film upon application. This flattens the cuticle scales, enhancing light reflection and giving the hair a satin-like sheen.
What’s more, we’ve proven that VPSO far outperforms silicone in its ability to enhance hair shine. This makes our lightweight oil an ideal natural replacement to synthetic ingredients which have little appeal to the modern-day consumer.
Human hair is largely made up of keratin, a fibrous protein rich in sulphur-containing amino acids. These amino acids keep the hair strong and flexible, enabling it to withstand stress and resist breakage.
The problem is that keratin’s chemical bonds are very sensitive to heat. When exposed to the unnaturally high temperatures of heat-styling tools, their molecular structure temporarily changes. This causes the hair to harden and lose its elasticity, leading to significant damage and unsightly split ends.
Glucaveen, our oat beta-glucan, works quickly to prevent breakage and split ends caused by heat-styling tools. The multifunctional active is also highly effective at repairing and restoring damaged strands thanks to its powerful hair-strengthening effect. Weak, brittle locks look and feel healthier after just one application of Glucaveen, making it an ideal solution for fine or extremely dry hair in desperate need of revival.
Dry hair is one of the most common consumer complaints. Harsh weather conditions, pollution, UV rays, and stress all contribute to a lack of moisture in the hair and a telltale straw-like appearance. Despite being invisible to the naked eye, these factors damage the hair’s surface, compromising its ability to seal in moisture. This results in substantial loss of water from the hair to the surrounding air, leaving strands feeling coarse, brittle, and desperately dehydrated.
Glucaveen, our oat beta glucan, is a transformative emollient that intensely moisturises hair, leaving it soft, silky, and irresistibly touchable. When applied, it forms a film on the hair shaft which acts as a natural moisture barrier. This helps to seal in water and replenish parched locks from within to restore the natural lustre of the hair.
When it comes to the hair’s manageability, ease of combing is a top consumer priority. Brushing out stubborn knots and tangles can cause significant, irreversible damage. Difficulty combing also indicates that the hair is in poor condition, with dry, coarse hair far more prone to tangling than well-nourished locks.
With an immediate detangling effect, Oat Lipid – our ceramide-rich oat oil – gently conditions the hair to ensure knots are easily combed through after washing. This alleviates the need to tug and pull at the hair, preventing damage and reducing discomfort. An unruly mane is left looking sleek, silky-smooth, and a whole lot more manageable after just one application.
What’s more, our studies show that even Jojoba Oil – a well known haircare hero – failed to compete with Oat Lipid’s capacity to improve hair combability. So, for an effective solution to dry, knot-prone locks, give our oat oil a try.