Oat Beta-Glucan for Healthier Hair

As an oat-derived active with a high concentration of beta-glucan, Glucaveen is ideal for restoring moisture and strength to dry, damaged locks. The fine bran extract is exclusive to our Oat Hair range, a selection of natural ingredients with proven efficacy from root to tip.

Glucaveen seals in moisture to the hair for a long-lasting burst of hydration. With its unique molecular profile of beta-glucan, starch, and amino acids, it also protects and repairs damaged strands. Hair will feel healthier, softer, and smoother after just one application.

Molecular Profile

Oat Beta-Glucan (30%)

Amino Acids (22%)

Starch (19%)

Key Claims

Moisturises With the transformative emollient properties of oat beta-glucan, Glucaveen forms a film on the hair shaft which acts as a natural moisture barrier. This film helps to seal in moisture and prevent water loss from the hair’s surface for long-lasting replenishment of dry, coarse strands. Protects Heat-styling tools are notorious for causing breakage and split ends. Glucaveen provides a fast-acting heat-protection effect which shields the hair from damage. It even outperforms comparable products, meaning tresses can be styled with a new-found confidence. Repairs Glucaveen rapidly repairs and restores heat-damaged hair due to its powerful strand-strengthening effect. As a result, weak, brittle locks look and feel healthier after just one application. It’s never been easier for consumers to maintain a salon-worthy head of hair at home.
Oats Decoration Graphic


Skin Microbiome Support

Supporting the skin microbiome means preserving a naturally diverse and balanced collection of microorganisms (bacteria) that naturally inhabit the surface of the skin. This balance is essential for healthy skin function and overall well-being.

Hair & Scalp

Frequent exposure to modern-day aggressors, such as stress, pollution, and heat, can leave the hair and scalp dry and damaged. This is driving demand for fast-acting hair and scalp care solutions that replenish and restore the hairs natural characteristics.


Avena sativa (Oat) Bran Extract

Physical Form

Dry fine powder


Finland, Northern Europe


  • COSMOS Approved
  • Hypoallergenic
  • Free From Allergens
  • GMO Free
  • Not Tested on Animals
  • Vegan
  • Kosher Compliant
  • Halal Compliant
  • China INCI Compliant
  • Natrue Approved

Formulation Guidelines

  • Use at 1% for haircare applications
  • Formulate up to 45°C
  • Partially water soluble

Pack Sizes

  • 5kg
  • 20kg
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Frequently Asked Questions

What are the main claims of Glucaveen?

Glucaveen is a powerful hair active highly concentrated in oat beta-glucan having a proven effect on hair physiology and appearance. The ingredient protects and repairs the hair from breakage. By improving hair strength, it provides thermo-protection, prevents frizz and exhibits antifungal properties. More information on these studies, and the products efficacy can be found in Glucaveen Data Pack. Please contact our sales team at [email protected] for more information.

What are Oat Beta Glucans? How are they different from other sources of Beta Glucans?

Beta-glucan is one of two β-D-glucose polysaccharides naturally occurring in the cell walls of cereals, bacteria, and fungi with significantly differing physicochemical properties dependent on the source. Structurally, oat beta-glucan is a linear polymer of glucose consisting of 1,4 (70%) and 1,3 (30%) glycosidic linkages. For this reason, 1-3, 1-4-ß-D-glucan from oats is the most water-soluble beta-glucan. This structure is a long chain of disaccharide units, made up of two glucose derivatives, which enables Glucaveen to bind large amounts of water in the hair to avoid hair dryness. Oat beta-glucans also have the potential to improve hair’s elasticity and strength.

How does Glucaveen exhibit Antifungal activity?

Dandruff is one of the most common scalp disorders, characterised by excessive amounts of dead skin flakes. One of the main reasons that cause flaking is the overproduction of Malassezia, which is a  microorganism naturally present in the scalp microbiota. We tested the effect of Glucaveen on the growth of this microorganism. Our results demonstrated that 1% Glucaveen was highly effective in reducing the growth of Malassezia furfur by 25% after 72 hours. More information on the results and the entire study is available in the Glucaveen Data Pack.

How does Glucaveen perform on different hair types?

As every individual is unique, so is their hair type. The nature and placement of the hair fibres vary as per different ethnic backgrounds. Our technical experts have conducted tests specifically designed to target ethnic hair and the efficacy of Glucaveen over a range of hair types. More information on the results and the entire study is available in the Glucaveen Data Pack.

What are the physical properties of Glucaveen?

Glucaveen is a yellow-to-cream powder that can be used in haircare applications and can be formulated with a temperature range of up to 45. For more information, feel free to download the Glucaveen Technical Data Sheet from our website.

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