Essential Oat Active for Skin Rejuvenation and Wellness

Rejuvaveen is a holistic active which protects against stress-related skin damage and addresses the concepts of emotional well-being and natural ageing.

Its efficacy was proven in a multi-ethnic panel (Caucasian, Hispanic and African-American descent)

Rejuvaveen Skin Benefits:

  • Maintains stratum corneum integrity and fights against stress-induced skin thinning to protect against oxidative stress
  • Combats dry desquamation to maintain skin hydration and provide glowing skin
  • Improves skin smoothness to delay the first signs of skin ageing

Ingredient Profile

30% Oat Beta-Glucan

30% Starches

8% Lipids

Key Claims

Anti-Ageing properties Oat COM has effective anti-ageing and reparative properties due to a typical beta glucan content of 5-6%. Combats Dryness Combats dry desquamation to maintain skin hydration and provide glowing skin Improves Hydration increases hydration after just 1 day.
Oats Decoration Graphic

Rejuvenation of Stratum Corneum Layers

Photo of Startum corneum layers.



Both intrinsic and extrinsic factors are responsible for skin ageing, altering its texture, appearance, and overall condition. The appearance of natural skin ageing can include wrinkles, skin thinning, and uneven skin tone.

Antioxidant & Anti-pollution

Environmental damage such as UV rays, reduces the essential elements your skin requires for a healthy, youthful appearance. To support skin health, using antioxidants counteract the effects of free radicals, while anti-pollution products shield the skin from environmental damage.


Avena sativa (Oat) Bran Extract

Physical Form

Cream Fine Powder




  • ECOCERT ‘Natural’ according to COSMOS standard
  • Not tested on animals
  • GMO-free
  • Hypoallergenic
  • Free from allergens
  • Halal and Kosher compliant
  • Vegan
  • China INCI compliant
  • Natrue Approved

Formulation Guidelines

1% in skincare products

Pack Sizes

  • 5kg
  • 20kg
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Frequently Asked Questions

What are the main claims for Rejuvaveen?

Rejuvaveen is a holistic active which protects against stress related skin damage and addresses the concepts of emotional wellbeing and well ageing. Rejuvaveen maintains stratum corneum integrity, fights against stress-induced skin thinning, couteracts dry desquamation and improves skin smoothness. More information on these studies, and the products efficacy can be found in Rejuvaveen Data Pack. Please contact our sales team at [email protected] for more information.

How does Rejuvaveen support skin wellness?

We define skin wellness as managing and protecting the skin against the exposome and to strengthen skin health. Rejuvaveen is an oat beta glucan complex active that has proven beneficial in fighting against oxidative stress and delaying the first signs of ageing.

What is Tryptophan?

Tryptophan is an essential amino acid which is naturally produced by the body to create serotonin (vitamin B3), the happy hormone which regulates the mood. It assists  assists in the synthesis of chemicals that are vital in releasing energy from cells and tissues, aiding the skin’s natural rebuilding processes. Rejuvaveen contains this essential amino acid, which enhances the formulation along with its other benefits.

What are Oat Beta Glucans? What makes them unique from other beta-glucan sources?

Oat Beta Glucans are the soluble fibres found in the cell walls of the Oat kernel. Structurally, oat beta-glucans are linear glucose polymers connected by β-1,3 (30%) and β-1,4(70%) glycosidic bonds, causing them to be highly soluble and have a high affinity for water. What makes them unique is their ability to revitalise the appearance of the skin. Researchers have noted that oat beta-glucan reduces the typical signs of skin ageing in mature skin. Besides this, they also exhibit an antioxidant capacity.

What are the physical properties of Rejuvaveen?

Rejuvaveen is a cream-coloured fine powder that can be used in skincare applications and formulated with a temperature range of up to 45oC. For more information, feel free to download the Rejuvaveen Technical Data Sheet from our website.

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