AvenaPLex®

Unlike traditional oils or single-function actives, AvenaPLex is designed to work with the skin’s natural lipid architecture, rather than simply sitting on the surface. Its biomimetic oat lipid complex helps replenish essential lipids, support lipid organisation and reduce transepidermal water loss (TEWL), helping reinforce the skin barrier and support long-term resilience.

By providing naturally occurring oat-derived lipids, including phytoceramides, phospholipids, sterols and free fatty acids, AvenaPLex helps support the organised lipid structure associated with healthy barrier function and moisture retention.

AvenaPLex contains a concentrated, multi-component profile of naturally occurring oat-derived lipids, including phytoceramides, phospholipids, sterols and free fatty acids. Together, these lipids provide a biomimetic profile designed to support the skin’s natural lipid architecture.

AvenaPLex also contains oat-derived bioactives, including avenanthramides and antioxidant components that help support skin comfort and protection against environmental and oxidative stress.

By combining biomimetic lipids with oat bioactives, AvenaPLex connects barrier support, hydration, skin comfort and protection against environmental stress within one multifunctional active complex.

AvenaPLex is supported by in vitro, ex vivo and in vivo research across lipid replenishment, barrier function, hydration, ceramide and hyaluronic acid content, UV-induced redness and visible signs of skin ageing.
The evidence demonstrates measurable benefits across skin health:

• Up to 60% increase in epidermal lipid content after 5 days in a human skin explant model
• 9% reduction in TEWL within 1 hour compared to placebo
• 108% greater improvement in skin hydration versus placebo after 56 days
• Up to 87% reduction in UV-induced redness when applied after UV A+B exposure after 48 hours compared to untreated
• 59% reduction in wrinkle appearance versus placebo after 84 days
• 10% increase in epidermal ceramide content after 8 weeks compared to untreated control

Together, these results create a connected proof story linking AvenaPLex’s biomimetic lipid profile and oat bioactive composition to measurable benefits in barrier function, hydration, environmental stress protection and visible well-ageing. More information on the results are available in the AvenaPLex Data Pack.

Skin longevity is reshaping skincare innovation, with consumers increasingly moving beyond traditional anti-ageing messaging towards healthier, more resilient skin at every life stage. Brands are responding with formulations that support long-term skin function and quality, alongside visible well-ageing benefits. AvenaPLex supports this approach through biomimetic lipid replenishment, barrier support, hydration, ceramide enhancement and wrinkle appearance reduction.

It helps support:

• Healthier, more resilient-looking skin
• Improved wrinkle appearance and skin texture
• Hydration, skin comfort and barrier function
• Positive, skin-health-led well-ageing positioning

By helping replenish essential lipids, support barrier structure and protect against environmental stress, AvenaPLex helps restore and maintain the conditions skin needs to stay hydrated, comfortable and resilient over time: supporting smoother, healthier-looking skin and visible well-ageing.

AvenaPLex is produced from the oat extract stream of a wider oat processing operation, helping maximise the value of the oat crop while delivering a premium active lipid complex. This supports an upcycled oat lipid story and a more resource-conscious approach to ingredient production.

AvenaPLex is produced using a patented ethanol extraction process, followed by further extraction and concentration of polar lipid fractions. This process is designed to preserve and concentrate the oat’s naturally occurring bioactive lipid composition, supporting AvenaPLex’s distinct profile and technical performance.

The result is an ingredient that brings together natural oat-derived lipids, biomimetic skin science and resource-conscious production, connecting sustainability with multifunctional skincare performance.

From rich balms and recovery butters to lightweight serums and hydrating creams, AvenaPLex offers formulators versatility across a wide range of skincare concepts and textures. Its combination of biomimetic oat lipids and oat-derived bioactives enables brands to develop multifunctional products addressing evolving consumer needs across barrier support, hydration, skin comfort, environmental stress and well-ageing, while creating distinctive sensory experiences.

From raw ingredient to consumer experience:

Discover the AvenaPLex Collection: four consumer brand concepts created to demonstrate how the clinically supported science of AvenaPLex can be translated into distinct brand stories and consumer experiences across different skin needs and lifestyles.