Active Lipid Complex With a Powerful Anti-Ageing Effect

AvenaPLex is a viscous liquid with a deep orange colour that is extracted from the oat kernel using ethanol. It delivers key actives to the skin with a fast absorption rate.


  • NEW: Visibly reduces stress-induced skin redness
  • NEW: Visibly reduces wrinkles and boosts hydration for a more youthful complexion
  • Up-regulates skin’s hyaluronic acid production and replenishes ceramide levels
  • A powerful mix of ceramides, sterols, phospholipids and other skin-beneficial molecules
  • Outstanding skin absorbency resulting in a non-greasy feeling
  • 40% total polar lipid content

Typical Values

Total Polar Lipids (40%)

DGDG and MGDG (9%)

Ceramides (4%)

Phosphatidylcholine (4.3%)

Phosphatidylinositol (3.5%)

Phosphatidylethenolamine (2.8%)

Key Claims

Rapid Rebuild AvenaPLex contains phospholipids which trigger gene pathways to physiologically increase production of ceramides, thereby improving the integrity of the skin barrier. Rapid Renew It has been shown that barrier repair therapy can be effective in restoring normal function. AvenaPLex is an ideal active to use as a rapidly penetrating ingredient rich in sterols, ceramides and free fatty acids. Rapid Repair Powerful surface-active molecules assist in rapid skin absorption of beneficial molecules, giving an immediate effect of supplementing skin lipids, assisting in strengthening the dermis, preventing loss of elasticity and firmness, and repairing damage.
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Helping to prevent and manage the signs of skin ageing.

AvenaPLex is a unique and powerful oat active that repairs, renews and protects the skin’s lipid barrier – helping to prevent and manage the signs of skin ageing.



Both intrinsic and extrinsic factors are responsible for skin ageing, altering its texture, appearance, and overall condition. The appearance of natural skin ageing can include wrinkles, skin thinning, and uneven skin tone.

Moisturising & Soothing

Skin hydration plays a vital role in preserving its health, look, and performance. Moisturising skincare products contain ingredients that help retain water in the skin, preventing dryness.

Anti-inflammatory & Anti-redness

Skin redness and inflammation are physiological responses that occur due to various factors. There are skin conditions can cause both redness and inflammation, or it can occur from external irritants due to skin sensitivity.

Antioxidant & Anti-pollution

Environmental damage such as UV rays, reduces the essential elements your skin requires for a healthy, youthful appearance. To support skin health, using antioxidants counteract the effects of free radicals, while anti-pollution products shield the skin from environmental damage.


Avena sativa (Oat) Kernel Extract

Associated INCI Names: Avena sativa Extract, Oat Extract


  1. ECOCERT Natural
  2. Gluten Free
  3. Halal Approved Production
  4. GMO Free
  5. Fragrance Free
  6. Hypo-Allergenic
  7. Biodegradable
  8. Free from Allergens
  9. Free from Animals
  10. Not Tested on Animals
  11. China INCI Compliance
  12. Dermatologically Tested
  13. Natrue Approved

Formulation Guidelines

Recommended Usage Level: 1% for skin applications.

Recommended Temperature: Formulate up to 75oC.

Recommended pH Level: Can be formulated within a wide range of pH levels.

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Eco Cert organisation logo.
Fragrance free logo.
Free from fragrance, paraben and alcohol logo.
Non comedogenic logo.
Biodegradability logo.
Dermatologically tested logo.
Gluten free logo.
Eco friendly logo.
100% Natural logo.
China INCI Compliance logo.
Free from allergens logo.
Not tested on animals logo.
Hypoallergenic logo.
GMO free logo.

Frequently Asked Questions

What are the main claims for AvenaPLex?

AvenaPLex is a powerful lipid complex active with a proven capacity to repair, renew and protect the skin barrier. This activity shows efficacy on the skin by helping to prevent and manage the signs of skin ageing. AvenaPLex boosts the content of hyaluronic acid in the epidermis, improving skin hydration, increasing the skin ceramide content, visibly reducing the appearance of crow’s feet, wrinkles and much more. More information on these studies and the product’s efficacy can be found in the AvenaPLex Data Pack. Please contact our sales team at [email protected] for more information.

What are Ceramides?

Ceramides are lipid molecules which play an essential role in maintaining the integrity of the stratum corneum, contributing to the skin barrier function and preventing moisture loss. They account for almost 40-50% of the lipids in the stratum corneum. The skin ceramide levels decrease as we age, leading to the skin barrier imbalance, resulting in dry, rough and dull skin. Our product AvenaPLex is an excellent source of skin-identical ceramides for formulating skincare products for mature skin.

How does AvenaPLex provide an anti-ageing effect for mature skin?

AvenaPLex restores and repairs the skin by:

    • Rapidly repairing the skin lipid barrier
    • Improving the quality of the epidermal barrier (increasing the length of the lipid lamellae in the intercellular space)
    • Boosting the hyaluronic acid content of the skin
    • Improving skin hydration
    • Maintaining the extracellular matrix integrity
    • Replenishing skin lipids lost through ageing (increasing the level of essential ceramides in the skin)
    • Visibly reducing the appearance of crow’s feet wrinkles

More information on the results are available in the AvenaPLex Data Pack.

What are the physical properties of AvenaPLex?

AvenaPLex is a yellow to brown, viscous liquid which can be used in skincare and haircare applications and can be formulated within a wide range of pH levels. For more information, feel free to download the AvenaPLex Technical Data Sheet from our website.

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