Oat beta-glucan has quickly become a favourite ingredient in skincare formulations, not just for its efficacy, but also for its sensorial properties; the unique way it feels and interacts with the skin. When it comes to creating skincare products, the sensory experience is just as important as the results.
Consumers expect products that not only deliver visible benefits but also provide a pleasurable, comfortable experience during application and wear. Rejuvaveen, an enriched oat beta-glucan excels in this regard, offering a range of sensory qualities that make it a standout active ingredient in formulations:
Enriched Beta-Glucan: Performance Backed by Sensory Experience
Lightweight, Non-greasy Feel
One of the most appealing sensorial properties of Rejuvaveen is its lightweight texture. Unlike some moisturisers that can feel heavy or greasy on the skin, Rejuvaveen is absorbed quickly and leaves no oily residue behind. This makes it ideal for products designed for all skin types, including those with oily or combination skin. Whether in a serum, gel or cream, Rejuvaveen provides hydration without weighing the skin down, leaving it feeling fresh and balanced.

Silky, Smooth Finish
Oat beta-glucan imparts a silky, smooth finish to the skin, making it feel soft and velvety to the touch. This is why oat beta-glucan is commonly included in products like moisturisers, primers and body lotions; it enhances the overall spreadability and glide of the product, ensuring an easy and smooth application experience.
Images are for illustrative purposes only and do not represent Rejuvaveen formulations
Non-sticky Texture
Unlike some hydrating agents that can feel sticky or tacky, Rejuvaveen has a non-sticky texture that enhances its appeal in skincare formulations. After application, the skin feels hydrated but not clingy or overly dewy. This makes it an ideal ingredient for products that need to offer moisture without any uncomfortable residue, such as day creams or gel-based formulations.

Instant Absorption
Rejuvaveen offers a fast-absorbing, weightless hydration with no greasy or sticky after-feel. It doesn’t sit on top of the skin but penetrates rapidly to provide hydration and smoothness. This product combines deep hydration with rapid absorption, making it the perfect skincare choice to seamlessly prime the skin for layering or makeup application.
Example: In a clinical trial, 95% of participants strongly agreed or agreed after just one week of application that “the product is quickly absorbed into the skin”, highlighting Rejuvaveen’s exceptional ability to deliver instant, effective sensorial result.

Enhanced Product Texture and Feel
Rejuvaveen enhances the overall texture and feel of a product. It contributes to an improved viscosity, helping creams, lotions and serums to spread evenly and smoothly. It also gives products a more luxurious feel, improving the sensory experience during application. Whether used in thick creams or lightweight gels, oat beta-glucan in Rejuvaveen helps create a more refined, cohesive texture that enriches the overall product experience.
Example: In a clinical trial, 95% of participants strongly agreed or agreed after just one week of application that “the product is quickly absorbed into the skin”, highlighting Rejuvaveen’s exceptional ability to deliver instant, effective sensorial result.
Subtle, Neutral Scent
Rejuvaveen has a natural oat scent. Its subtle, non-intrusive fragrance means that it can be incorporated into a wide variety of products, including those intended for sensitive or fragrance-free consumers. This makes Rejuvaveen a versatile choice in formulations, ensuring that it complements, rather than competes with, other ingredients or fragrances.
Example: In a clinical trial, 95% of participants strongly agreed or agreed after just one week of application that “the product is quickly absorbed into the skin”, highlighting Rejuvaveen’s exceptional ability to deliver instant, effective sensorial result.

Gentle and Non-irritating
Rejuvaveen is hypo-allergenic and non-irritating. Its gentle properties make it an ideal choice for products meant for sensitive skin, providing a soothing experience without stinging or discomfort. This is why oat beta-glucan is trusted and commonly used in formulations for sensitive skin products.
Incorporating Rejuvaveen into your Skincare Formulations
Here are some recommended formulation guidelines to ensure you get the best results:
- Usage Level: For optimal performance, Rejuvaveen is recommended at a usage level of 1% in skincare applications.
- Temperature: Rejuvaveen is stable up to 75°C, which makes it suitable for a variety of formulation types, including creams, lotions and serums. However, to preserve its full potency, avoid exceeding this temperature during processing.
- pH Range: It can be incorporated into formulations with a pH range of 5.0 to 8.0, offering flexibility for a wide variety of skincare products, from gentle facial creams to more robust body lotions.
Solubility: Rejuvaveen is cold water-soluble, meaning it can be easily incorporated into formulations at cooler temperatures, preserving its integrity and ensuring even distribution in your product.

Enriched Beta-Glucan: Elevating Formulations with Science & Sensory Excellence
Rejuvaveen is a sensorial powerhouse for skincare, offering a unique combination of hydration, smoothness and lightweight texture. It absorbs quickly, leaves the skin feeling silky and non-greasy and enhances the overall application experience of skincare products.
Whether you’re creating an anti-ageing moisturiser, a smoothing serum or a hydrating gel, Rejuvaveen’s superior sensorial properties make it a standout active ingredient for delivering both comfort and luxury to the skin. If you’re looking to improve the texture and feel of your skincare formulations, Rejuvaveen, thanks to its high concentration in oat beta-glucan, is an ingredient that enriches formulations for an elevated user experience.
Discover the science behind Rejuvaveen and sensory experiences in skin rejuvenation.
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