Beauty and Personal Care
Lip care and Effective Ingredient Benefits
When evaluating lip care and effective ingredient benefits, we look into how consumers use products within their routine. Lip care is a practice that has historically been reactive, rather than proactive in consumers self-care routine. As consumer education evolves, there …
Unlock the Latest Haircare Trends with Oats
Unlock the latest haircare trends with oats. In this blog, we will explore current hair trends and their significant influence on the cosmetics industry, especially in relation to selecting and formulating ingredients. We dive into our take on each trend, …
Beauty for all with Colloidal Oatmeal
Beauty for all, is inclusivity in the beauty industry. Colloidal oatmeal is an ingredient recognised for its versatile effectiveness, and safe use. Oat COM, our colloidal oatmeal product, has molecules that are safe for sensitive skin and hypo-allergenic. Oat COM: …
Improve Haircare with Multifunctional Ingredients
The Importance of Haircare, Beyond Just Clean Hair Haircare has evolved from pure cleanliness to a holistic approach. This drives demand to improve haircare with multifunctional ingredients. This includes repair, protection, conditioning, styling and combing. Consumers are well informed on …
NYSCC Suppliers’ Day 2023: Trends and Key Concepts
A great couple of days at NYSCC Suppliers’ Day 2023, in this blog we’ll review the trends and key concepts that are takeaways from the show. The exhibition showcased industry advances, beauty solutions and current trends that will drive future …
Leading Beauty Trend in North America
A leading beauty trend in North America that continues to grow in importance is the desperate need for representation in the beauty community. Alongside advertising and imagery used in the cosmetics marketing world, consumers are demanding brands and formulators to …
Gift Guide to a Naturally BEAUTYful Christmas
Just like that, the holiday season is here once again! This year, starting with a lockdown and steadily transitioning out of the pandemic, we found some normality. But, ‘getting back to normal’ by no means meant going back to old …
5 Haircare Trends You Need to Know About
Yes, consumers are fascinating, but they are also equally puzzling. One minute they like their beauty routines one way, and the next they like them another. The continuous ebb and flow of differing opinions and views can make it a …
Trend Check: Healthy Ageing
Ageing is a natural process which we simply cannot avoid (no matter how hard some may try). A centuries-long search for solutions to the visible signs of longevity has seen consumers push the anti-ageing claim to the forefront of the …
Oat® Guide to Hyaluronic Acid
Without hyaluronic acid, the skin would be dull, dry, and lifeless. The molecule plays a central role in keeping the skin healthy, influencing hydration, wrinkle appearance, wound healing, and more. Though, as with all good things, it doesn’t last forever. …
