The AvenaPLex® Collection
From Active Ingredient to Market-Ready Concept
We created four illustrative consumer brand concepts* to demonstrate how the clinically supported science of AvenaPLex can be translated into distinct consumer experiences across different skin needs and lifestyles.
*These are consumer brand concepts created to demonstrate the commercial potential of AvenaPLex. Product concepts, formulations and imagery are for inspiration and illustrative purposes only. Please refer to the full AvenaPLex Data Pack for supporting efficacy data and technical information.
The Concepts
Avena
Adaptive Well Ageing
BioSync
Biomimetic Lipid Science
DermaPLEX
Dermatological Barrier Science
AvenaGuard
Environmental Defence
AVENA
Well-ageing begins with lipid replenishment.
The Concept
AVENA is a premium skincare concept built around the growing movement towards skin longevity and well-ageing.
It reframes ageing skincare around supporting healthier, more resilient skin over time — moving beyond traditional anti-ageing approaches to focus on the skin’s natural biology.
AvenaPLex’s Role
AvenaPLex provides the scientific foundation for AVENA, helping replenish essential skin lipids that naturally decline over time while supporting barrier function, hydration and visible well-ageing.
The Opportunity
A science-led premium skincare proposition that puts lipid replenishment and skin resilience at the heart of the well-ageing conversation.
BioSync
Advancing skincare through intelligent biomimetic science.
The Concept
BIOSYNC is a science-first skincare concept inspired by the complex lipid architecture of healthy skin.
It explores a more intelligent approach to skincare; working with the skin’s own design to support hydration, barrier integrity and resilience.
AvenaPLex’s Role
AvenaPLex acts as the biomimetic foundation of BIOSYNC, complementing the skin’s natural lipid architecture with a combination of oat-derived lipids and bioactives to support barrier function, hydration and skin resilience.
The Opportunity
A highly science-led proposition that translates biomimetic lipid technology into a compelling consumer story around intelligent, skin-compatible skincare.
DermaPLEX
Clinical barrier care for skin that needs calm.
The Concept
DERMAPLEX is a dermatological skincare concept built around one fundamental principle: healthy skin begins with a strong, resilient barrier.
Designed with sensitive, reactive and barrier-compromised skin in mind, it brings clinical barrier science into a focused skincare proposition.
AvenaPLex’s Role
AvenaPLex provides multifunctional barrier support, helping replenish essential skin lipids, reinforce barrier integrity, support hydration and promote greater skin comfort and resilience.
The Opportunity
A clinically positioned skincare concept that responds to growing demand for barrier-first, sensitive-skin and dermatological solutions, with lipid science at its core.
AvenaGuard
Beautiful skin starts with everyday resilience.
The Concept
AvenaGuard is an environmental defence skincare concept created for skin facing the everyday demands of modern life, from UV exposure and environmental stress to changing climates and busy lifestyles.
It focuses on maintaining skin resilience, hydration and barrier strength day after day.
AvenaPLex’s Role
AvenaPLex supports the skin’s natural defence system by replenishing essential lipids, reinforcing barrier function and supporting hydration, while oat-derived avenanthramides help address the visible effects of environmental stress.
The Opportunity
A modern environmental defence proposition that moves beyond surface-level protection to focus on the skin’s underlying resilience; connecting barrier care, hydration and environmental stress defence in one concept.
