The Oat Journal
Oat Science Meets Skincare Innovation
Audiences want more than an ingredient story. They want the science behind it, the market context shaping it and the ideas that can turn science into something meaningful for brands and consumers.
The Oat Journal brings these perspectives together in one place — exploring oat science, formulation innovation, emerging skincare trends and the thinking behind the ingredients and concepts shaping the future of skincare.
Whether you’re exploring a new ingredient, developing your next formulation or looking for inspiration for your next product, The Oat Journal is designed to offer useful insight no matter where you sit in the product development journey.
The AvenaPLex® Edit
Our latest Edit explores AvenaPLex from every angle — from the science of skin lipid architecture and biomimetic skincare to well-ageing, environmental resilience and the future of barrier-first formulations.
Discover the thinking, science and formulation opportunities behind our oat-derived biomimetic active.
From the science within the oat to the possibilities it creates in skincare, we’re continuing to explore what this versatile ingredient can do.