aurafirm

Introducing aurafirm, a range of natural Oat fermented actives which improve skin health and boost cell turnover.

Efficacy:

Accelerates Microbiome Recovery – Speeds up the recovery of the skin's first line of defense and enhances the conditions for the microbiome to thrive (In Vitro).
Plumps and Firms Skin – Increases stratum corneum thickness, epidermal thickness and lamination (Ex Vivo).
Smoothes Skin – aurafirm rapidly decreases skin roughness and firms and plumps the skin (In Vivo).
Skin Radiance – aurafirm significantly improves complexion and skin radiance (In Vivo).
Leaves Skin Moisturized and Comforted – 70% of consumers felt aurafirm gave long term comfort, moisturisation, radiance and firmness as well rapid comfort, moisturisation and firmness (Consumer Trial).
Conditions and Improves Hair – Benefits hair care products by improving the feel and conditions of wet and dry hair (Ex Vivo).

Fermented products are healthy skin elixirs produced from natural food sources that strongly appeal to younger consumers and can be incorporated into a brand's strategic sustainability plan.
MINTEL

aurafirm Fermentation Process

aurafirm has been developed using a marriage of Oat COM – Oat Cosmetics’ leading, patented, advanced colloidal oatmeal and a highly specialized and stable Lactobacillus strain, developed by German fermentation experts over 50 years using cutting edge technology.

The specialist fermentation process biochemically breaks down Oat COM into simpler substances. As the skin is incapable of breaking down large molecules, fermentation allows great bio-availability of protective and reparative molecules which can penetrate the stratum corneum.