Hyaluronic acid is one of the skin’s most important components. It’s incredible at retaining moisture and keeping the skin optimally hydrated, but levels tend to drop as we get older. This can lead to telltale signs of ageing such as wrinkles, dryness, and loss of that characteristically youthful glow. However, AvenaPLex, our 100% oat-derived active, is now proven to counteract this effect. In fact, our latest data shows that the powerhouse ingredient significantly boosts levels of hyaluronic acid in aged skin. This makes AvenaPLex one of the most effective anti-ageing solutions on the natural cosmetics market today. Let’s dive into the details of our cutting-edge study and discover more about the benefits of hyaluronic acid.
Hyaluronic Acid Keeps the Skin Plump and Hydrated
Hyaluronic acid is a substance which naturally occurs in the body. As a humectant, it’s able to bind large amounts of water, and plays a key role in keeping the skin plump and hydrated. In fact, hyaluronic acid is said to be capable of holding up to 1,000 times its own weight in water. This makes the clear, gooey substance one of the most valuable components of the skin’s Natural Moisturising Factor, with a truly unrivalled moisture-retaining capacity.
The importance of hyaluronic acid’s role in maintaining a healthy-looking complexion becomes only more apparent with age. Levels drop significantly as we get older, resulting in a loss of elasticity and the emergence of fine lines. When this happens, many consumers turn to topically applied forms of hyaluronic acid in a bid to plump up the skin. But this is little more than a superficial solution with temporary gain. Instead, aged skin stands to benefit most when we encourage the body to produce more hyaluronic acid via its own, innate mechanisms. This ensures a deeper and longer-lasting moisturising effect, all achieved from within.
Out Now: Oat® Guide to Hyaluronic Acid
AvenaPLex Increases Levels of Hyaluronic Acid in Aged Skin by 14%
Following the release of our highly praised data revealing AvenaPLex’s capacity to up-regulate Hyaluronan Synthase 3, our latest study sought to uncover the ingredient’s long-term effect on levels of hyaluronic acid in the skin. To obtain such results, we employed an innovative dual methodology for collection of both in vivo and ex vivo data. This began with an 8-week period in which our study volunteers – all aged 43-59 – applied 1% AvenaPLex twice daily. After this, we used the cutting-edge Lipbarvis technique to lift corneocytes from the skin, followed by immunohistochemistry for analysis.
In a breakthrough for anti-ageing solutions, we’ve discovered that AvenaPLex boosts the amount of hyaluronic acid found in the skin by up to 14%. A remarkable result in itself, it becomes yet more impressive when considering that there’s not a trace of hyaluronic acid in AvenaPLex. The immunostaining images above showcase this remarkable effect with ease. Indeed, in the skin sample treated with our oat-derived active (right), the red fluorescence of hyaluronic acid is significantly more intense. This clearly indicates that AvenaPLex stimulates the skin to enhance the natural production of hyaluronic acid. And ultimately, this means that our powerhouse active effectively manages the signs of ageing for a more youthful, healthy-looking complexion.
The age-correlated depletion of the skin’s hyaluronic acid content can give rise to a multitude of problems. There is a solution, however, in the form of AvenaPLex. Our 100% natural active restores aged skin to its former glory in just a matter of weeks. So, why not try it in your next formulation for a proven anti-ageing solution consumers will love?
More Extraordinary Data Available Now
Our latest data pack also contains fresh insight into AvenaPLex’s capacity to enhance skin barrier integrity and boost skin ceramide levels