Oat Cosmetics is set to break into the US cosmetics market. The UK-based natural ingredients specialist today announces that it has secured Charkit Chemical Corporation as its exclusive North American distributor of both its colloidal oatmeal and oat oil products.
This major step-up in US activity can be attributed to the superiority of its oat-based ingredients, reports Oat Cosmetics, and, in particular, its colloidal oatmeal. Whilst the benefits of colloidal oatmeal are widely known with the FDA having recognised it as a skin protectant in 2003, Oat Cosmetics has further enhanced the ingredient’s efficacy through the development of an advanced extrusion technology.
Cark Maunsell, Managing Director of Oat Cosmetics, explains: “Our high-performance colloidal oatmeal achieves high microbial purity without the need for irradiation. This unique modification, which overcomes safety, sustainability and traceability issues, presents new opportunities for the cosmetics industry in the development of natural and organic products.
“For Charkit, one of the largest US chemical distributors, to opt for a UK-based producer of colloidal oatmeal and oat oil to supply manufacturers country-wide, is testament to the superiority of the products we have created.”
This is backed up by Jay Lang, Executive Vice President of Charkit, who reports the evident differences between Oat Cosmetics’ colloidal oatmeal and that which is provided by other suppliers.
He comments: “The colloidal oatmeal developed by Oat Cosmetics improves the ability to form colloids, substantially increases the oil and water absorbing capacities of oatmeal flours and enhances the availability of beta-glucan. This variety of colloidal oatmeal therefore has enhanced cleaning, buffering, moisturising, protecting, soothing, anti-irritating and antioxidant properties which makes it the ideal ingredient in new products and reformulations.”
From today, oat oil developed by Oat Cosmetics will also be available to formulators throughout the US through Charkit. Produced from a specific oat variety and gently extracted through an ethanolic process, this grade of oat oil is of high clarity, low odour, lightly coloured and a highly effective emollient making it ideal for creams and lotions.
Charles Hinnant, President, Charkit Chemical Corporation, says: “We’re delighted to establish a supplier relationship with Oat Cosmetics, innovative creators of oat-based products that provide substantial advantages due to their advanced technology.”