Oat^® Cosmetics, the leading supplier of natural and organic oat ingredients, has appointed James Daybell as the new Marketing Manager. James brings considerable experience from a number of industries and assumes the Marketing Manager role from Cara Dewis, who is taking maternity leave. He will be responsible for the development of the websites as well as ongoing strategy and communications.

With an expanding ingredient portfolio and a growing customer and distributor base – Cark Maunsell, MD, believes it is important to have a Marketing Manager who can seamlessly build on the sustained development undertaken by Cara and continue to keep the cosmetics market excited and educated about oats.

“We have grown our business through a deep knowledge of the oat crop and the exceptional cosmetic properties that it holds” explained Cark. “It’s important that we build on our success of recent years and that that our natural ingredient values are consistently conveyed across all of our marketing activities. I believe James will give us continual drive and focus.”

Commenting on his appointment, James said “It is an exciting time to be joining Oat^® Cosmetics. Interest in Oat derived ingredients is at an all-time high in the cosmetics industry and my goal is to continue to increase this awareness around the world.”

James is keen to talk about the company products – Oat^® SILK, Oat^® Lipid e and Oat^® COM, as well as further business opportunities and will be on the Oat^® Cosmetics stand (7E70) at the upcoming In Cosmetics event in Barcelona this April.