Oat BioBeads Launched – A Natural, Marine Biodegradable Microplastic Replacement
6th September 2018, Southampton, UK – Oat Cosmetics, specialists in high quality natural cosmetic ingredients derived from oats, is delighted to announce the successful launch of Oat BioBeads – a 100% natural, marine biodegradable, collapsible microbead.
Oat BioBeads have been developed by marrying Oat Cosmetics’ Advanced Colloidal Oatmeal, Oat COM USP at 30%, and Microcrystalline Cellulose. This means that Oat BioBeads are more than just an aesthetically pleasing bead but provide the skin benefits of the Oat COM USP active ingredient, such as soothing and barrier normalisation.
The motivation behind the creation of this new range is explained by Oat Cosmetics’ Head of Marketing, James Daybell:
“For the past five years the topic of microplastic beads has been at the forefront of the cosmetics industry and has more recently made waves in the mainstream press and with the public at large. Microplastic beads that wash down drains cannot be filtered out by many wastewater treatment plants, meaning that they slip easily into waterways. Fish and other marine animals often eat them, which can be fatal and introduces potentially toxic substances into the food chain.”
“Being aware of this made us really want to try and make a difference and create a solution to this problem, whilst at the same time using our own sustainable and natural Oat derived ingredients and so Oat Biobeads were developed.”
With many countries moving to ban the use of microplastics in cosmetics, Oat BioBeads are a globally approved natural, marine biodegradable and skin beneficial alternative.
Oat BioBeads are available in Medium (0.8-1.4mm/800-1400µ/14-20#) and Large (1.4-2.0mm/1400 -2000µ/20-30#) sizes. The range currently consists of Red, Green and Natural Oat and is available from Oat Cosmetics’ global distributor network.