in-cosmetics continues to be the world’s largest event for the personal care ingredients industry as it is revealed that an unprecedented number of visitors attended in-cos Paris earlier this month. We were so proud to be part of this huge event and had thousands of visitors wanting to find out more about our new ingredient launch and innovative lip oils.
A personal highlight of the show for me was seeing the success of our ‘Lip+ Kit’ featured in the Innovation Zone and Sensory Bar. We wanted to introduce a range of lip oils that gave consumers a selection of textures, sensations and colour which can be layered and customised to produce a lip combination suited to your mood and environment.
Everybody owns a lip balm, but these lip oils incorporate ceramides and Vitamin E to help protect against future damage from environmental aggressors and give a level of care only seen in premium skin care.
Step One: TIME TO PRIME+
Prep and prime the lips and create the ultimate canvas to improve the appearance of applied lip products. This lip scuff gently removes dead skin cells through exfoliant and enzymatic action with a combination of oat (colloidal oatmeal, Oat COM) and papaya powder. The addition of Oat Lipid, a mega-moisturizing oat oil, hydrates, smooths and refines the lips – creating the perfect base for lasting lip colour.
Step Two: CHALK MATT+
This creamy matt lip chalk is packed with pigment giving the user high colour, high intensity, long lasting lip colour that does not smudge or bleed. The addition of Oat Cosmetics’ latest product, DermiVeil creates a truly matt base and the inclusion of oat oil, Oat Lipid, hydrates and nourishes lips, provides comfortable smooth colour and prevents lips from drying out.
Step Three: PLUMP+
Maximise your pout and turn any lip colour into a shimmery new shade with a swipe of plum ‘Plump +’. This lip plumper provides warm lip therapy with immediate lip filler effects. Formulated with comforting oat oil, Oat Lipid, to relieve dry, cracked lips and provide immediate and long-term moisturisation – perfect for frosty weather conditions. A non-sticky oil with outstanding shine, this is the ultimate fool proof way to create full lips and drench lips in moisture and shine.
Step Four: COOLING+
This ceramide rich, cooling lip oil provides long lasting moisturisation and transforms matte lipstick into a glossy pink. The smooth buttery texture can be layered over lip colour for added dimension and high gloss shine, which also cools whilst it moisturizes. Help protect your lips from humid and polluted urban environments by cooling lips and boosting the anti-oxidative defence of the skin. The ’Cooling+’ lip oil contains nourishing Vitamin E that helps protect against future damage from environmental aggressors.