Expansion in Latin America for Oat Cosmetics with the Appointment of Chilean and Colombian Distributors

With over 3,000 cosmetics manufacturers, a dedicated in-cosmetics event in the region and growing financial confidence, the beauty and personal care industry in Latin America is on the up. Oat Cosmetics has decided it is the perfect time to appoint partners in the region and is delighted to announce that Merquimia Group and Ascoex LTDA, leading distributors of cosmetic ingredients in Colombia and Chile respectively, have been appointed having held initial discussions during in-cosmetics Global 2017 in London.

Both companies will distribute Oat Cosmetics’ full portfolio of Ecocert and COSMOS approved natural and organic oat ingredients; Oat COM, an advanced colloidal oatmeal, Oat Lipid e, a premium oat oil rich in moisture regulating ceramides and luxurious texturiser, Oat SILK. Two ingredients from the Bassett Botanicals range will also be distributed – DermiVeil a barley starch with high oil and water absorption and Virgin Poppy Seed Oil a natural, sustainable oil rich in sterols and Vitamin E.

Managing Director of ASCOEX LTDA, Mr Antonio Laxague commented: “In a market seeking natural ingredients, we are certain that, thanks to the ingredients of Oat Cosmetics, our customers will be able to reflect the authenticity of their products, focused on consumers that reward transparency. Indeed, consumers don’t just settle for claims anymore, they want concrete benefits that give added value to their purchasing experience and which also enable them to feel socially more responsible by contributing to sustainable development”.

Maria Beltrán, Key Account Manager at the Merquimia Group, added “We are delighted that Oat Cosmetics has chosen us to represent them in Colombia. The Colombian cosmetics and personal care market has seen rapid growth in the last few years and by working closely with Oat Cosmetics’, the Merquimia Group hopes to bring natural and proven ingredients to formulators and companies across the country.”

When asked about Oat Cosmetics expansion into these territories, James Daybell, Head of Marketing at Oat Cosmetics commented, ‘The beauty and personal care markets in both Colombia and Chile have really developed over the past few years and we were extremely impressed by both Merquimia Group and Ascoex LTDA when we met them. Our ingredients fit nicely into their portfolios and we look forward to working with them to deliver the power of oats to Latin America.’

For more information on Oat Cosmetics full offering and global network of distributors visit their website oatcosmetics.com or alternatively contact Angus Robertson, Business Development Manager on + 44 2380 767228 or email ar@oat.co.uk.

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