We launched AvenaPLex, our brand new active lipid complex that repairs, renews, and protect’s the skin’s lipid barrier, at in-cosmetics Global 2019. AvenaPLex is an anhydrous, oat-derived cosmetic ingredient that boasts a remarkable profile, with proven ability to:
- Increase skin essential ceramide levels
- Rapidly repair the skin lipid barrier to reduce TEWL
- Significantly increase the performance of key gene markers, including up-regulating Hyaluronan Synthase 3
- Rapidly absorb into skin, resulting in a non-greasy feel
These claims are the result of a 40% polar lipid content; a powerful mix of rapidly penetrating sterols, ceramides and free fatty acids.
To demonstrate the efficacy of AvenaPLex, we formulated a Recovery Body Butter. This Recovery Butter has been created as part of a new formulation package that demonstrates the use of our ingredients in a product line centred around the prep and care required by the skin before and after a big occasion. The Recovery Butter has been specifically formulated to support and replenish the skin in the period following the big occasion.
The Recovery Butter has a rich, luxurious texture, melting effortlessly into the skin upon application to deliver the benefits of AvenaPLex. Within a few minutes, skin feels quenched with moisture and satisfyingly smooth to the touch. The inclusion of 1% AvenaPLex in the formulation means that the Recovery Butter works to rapidly repair damaged skin and supplement lipids lost through exposure to environmental aggressors and overuse of harsh, oil-stripping body care products.
| Formulation Name | Usage | Key Ingredient | Percentage |
|---|---|---|---|
| Recovery Butter with AvenaPLex | Repair and replenish skin after a big occasion | AvenaPLex | 1% |
If you are interested in creating a similar product using AvenaPLex, please contact your local distributor for more information regarding the ingredient. In the meantime, you can see the full formulation and method used to create our Recovery Butter here.
