The under-eye area is perhaps one of the most prominent places to show signs of skin ageing, and whilst anti-ageing eye creams have long been a staple in many a beauty regime, could now be their time to shine? The coronavirus (COVID-19) pandemic is set to have lasting impact on our lives: defining consumer behaviour across many an industry for the foreseeable future. Interestingly, according to Mintel, the use of protective face masks is to be pivotal in changes to come for beauty and personal care markets worldwide. The research house anticipates that use of protective face coverings will see consumers shift focus from the lips to the eyes as they seek to enhance the features still visible to others. Whilst this prediction centres around rising interest in eye make-up, it seems likely that consumers will in turn look to better their eye care regimes to lay the foundations for building strong make-up looks. As such, we’re excited to reveal our Firming Eye Cream with 2% aurafirm N – a gentle anti-ageing formulation containing our fermented oat active to rejuvenate the under-eye area for a more youthful appearance.
Our silky-smooth Firming Eye Cream plumps the skin to smooth fine lines and wrinkles with a burst of lasting hydration. The exceptional anti-ageing properties of this formulation are down to its key ingredient – aurafirm N. A liquid oat ferment, aurafirm N has proven anti-ageing capacity on the skin: inducing an increase in epidermal thickness indicative of skin firming and plumping effects (see below).
Moreover, the inclusion of aurafirm N means that the formulation delivers a highly-beneficial probiotic-like effect to the under-eye area, providing the skin with a host of life-like – dead, but fully intact – bacteria to enhance the diversity of the microbiome and improve skin health.
|Formulation Name||Usage||Key Ingredient||Percentage|
|Firming Eye Cream||Dab a small amount around the delicate under-eye area to refresh tired eyes and smooth fine lines||aurafirm N||2|
To create similar anti-ageing products to those featured in this post, please contact your local distributor for more information regarding aurafirm N. In the meantime, you can see the full formulation and method used to create our Firming Eye Cream here.