aurafirm in Indie Beauty: A Story of Success

To celebrate the launch of our Success Stories page – a new, interactive area showcasing a selection of product launches from around the world containing our ingredients, we’re delighted to shine the spotlight on a recent personal care launch that’s become somewhat of a cult favourite in the US: Cocokind’s Oil to Milk Cleanser.

The Brand

Cocokind is a San-Francisco based skincare brand that prides itself on delivering clean and conscious skincare for all. Founded in 2014 by Priscilla Tsai, the brand has witnessed rapid growth in the five years since its launch to become a multi-million dollar powerhouse in the indie beauty market. This comes as little surprise given Cocokind’s quirky, perfectly-polished branding and true authenticity, with the brand initially created by Tsai out of a need to resolve her own issues with acne-prone skin.

The Product

Cocokind’s prebiotic Oil to Milk Cleanser may only have launched just a matter of months ago but it has already become an essential skincare item for many across the US, receiving rave reviews in all corners of the internet. This gluten-free, vegan-friendly cleanser claims to effectively remove all traces of make-up and support skin health without stripping skin of its essential moisture. The use of our fermented oat active, aurafirm, as a key ingredient enables the on-trend cleanser to gently balance the microbiome, supporting the skin’s diverse natural flora and enhancing barrier function to optimise condition of the skin. As an oat-derivative developed through a specialist process involving the fermentation of our advanced colloidal oatmeal, Oat COM, and a stable Lactobacillus strain, aurafirm also works to soothe and moisturise skin, meaning Cocokind’s Oil to Milk Cleanser works effectively yet gently to freshen and replenish.  

Said to be most suitable for those moments when you just want to freshen up and wash your face, the cleanser transforms from oil to milk when rubbed between damp fingers, making it that bit easier to rinse off than traditional oil cleansers. Cocokind also recommend following up with a toner to further purify and prep the skin for moisturising.

The cherry on top? The tube is made out of sugarcane materials as opposed to plastic, meaning Cocokind’s Oil to Milk Cleanser is great for skin and the planet.

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