Baby Care

According to MINTEL, ‘free from’ claims in baby care are increasing (49% in Nov 2012 to 56% in Oct 2017). Recent product launches have also focused on safety as the key claim, with ‘for sensitive skin’ present in 100% of launches. The hypo-allergenic status of the Oat makes it one of the popular natural ingredients within the baby care sector and is currently the 4^th most present natural ingredient within baby products.

A baby’s delicate skin loses moisture nearly two times faster than an adults and is much more delicate, needing products developed specifically for babies containing ingredients which are gentle and kind to their delicate skin. Oat ingredients have a long association with organic baby skin care products for exactly this reason.

Organic Baby Skin Care

Oat COM Oat Lipid e Oat SILK 12 Oat Organic Virgin Poppy Seed aurafirmAvenaPLex

Why use Oat COM (Colloidal Oatmeal) in baby care?

Oat COM, an ECOCERT natural approved Colloidal Oatmeal, is suitable from head to toe for babies and toddlers. Great for sensitive skin, colloidal oatmeal can be used as a safe and gentle alternative to talc or used to treat/relieve chicken pox and itchy skin.

Commonly used in baby bath treatments, moisturizers and nappy rash creams
Protects and relieves minor skin irritations and itching including rashes or toddler eczema (FDA skin protectant)
Hypo-allergenic and gentle enough to be used on sensitive skins/suitable for sensitive skin
Contains soothing anti-irritant and anti-itch properties for toddler eczema, atopic dermatitis and psoriasis
Non irritating, fragrance free and a safe ingredient

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Why use Oat Lipid e (Oat Oil) in baby skin care?

Oat Lipid e is a trusted and safe oil, kind to sensitive skin. This oil’s unique profile replenishes and nourishes skin with an anti-oxidant and Vitamin E complex. Skin is moisturised and soothed.

Safe Oil
Gluten Free
Mild and hypoallergenic
No dermal irritation
Suitable for sensitive skin or skin prone to inflammation and redness
Used to soothe cases of toddler eczema and psoriasis
Non-greasy oil which absorbs quickly

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Why use Oat SILK 12 (fine oat flour) in baby care?

Oat SILK 12 is a highly effective textural base that provides a luxuriant silky feel with natural lipid and antioxidant content. This ingredient is hypoallergenic and a safe alternative to talc, perfect for use with sensitive skin or babies and toddlers.

A safe alternative to talc
A mild and hypoallergenic ingredient
Low levels of phyto-actives and beta glucan – skin protection benefits
Imparts moisturisation properties due to 7% oat oil content
Paraben and GMO Free

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Why Organic Oat ingredients in baby care?

The market for organic baby care products has grown rapidly over the last five years as consumers have become more aware of where and how the ingredients within their cosmetics are sourced. To meet the needs of this growing group, Oat Cosmetics offers a complete organic ingredient range for use in baby care products.

The Organic Oat range provides:

An ingredient that is sustain-ably sourced
Certifies organic ingredients

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Why use Virgin Poppy Seed in baby care?

Virgin Poppy Seed oil is a 100% natural, safe and gentle oil which moisturises and soothes skin.

Gentle, solvent free extraction process creates a pure and natural oil which retains all nutrients of the plant
Virgin cold pressed to produce light and delicate oil with low odour
Safe and sustainable oil
Helps restore skin barrier and moisturises

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Why use aurafirm in baby care applications?

The microbiome is important for health throughout life however 80% of a baby’s microbiome is developed between birth and 1 yr. It is therefore extremely important to encourage a healthy microbiome footprint within this age.

aurafirm speeds up the recovery of the skin’s first line of defence and enhances the conditions for the microbiome to thrive (In Vitro).
aurafirm can be used in wash off applications including bath soaks and washes, cleansing milk, shampoos and conditioners.
Can also be used in leave-on applications including baby lotion, salves, emollient cream and nappy cream.
aurafirm leaves skin moisturized and comforted.
70% of consumers felt aurafirm gave long term comfort, moisturisation, radiance and firmness as well rapid comfort, moisturisation and firmness (Consumer Trial).