How To ‘Wow’ With Cosmetics

With 2017 coming to a close, I have been reflecting on Oat Cosmetics marketing activities over the past year. A stand out highlight for me was created by our very own Thai distributor, Forecus.

In October this year, Forecus were prepared to ‘Wow’ at in-cosmetics Asia. They had beautifully handcrafted an entire stand around the theme of a ‘Beauty Brasserie’ – playing on quintessential image of a Parisian café.

In Cosmetics Asia 2017

Part of this concept included rustic interiors and a spread of foodie themed personal care products – a play on the latest consumer gastronomia trend from MINTEL where consumers are looking for skincare solutions from the food they consume. These skincare goodies included:

  • Milk Make Up Base with SPF 50
  • Icing Loose Setting Powder
  • Ice Cream Body Butter
  • Cupcake Whip Cream
  • Panna Cotta Cleansing Balm
  • Multigrain Deep Cleansing Syrup
  • Yogurt Sport Sunscreen Lotion SPF 50
  • Macaron Cream Blush and Lip Tint

The entire theme was bought to life with a recipe book complete with all the formulations and a coffee bar. Talk about an eye for detail! Not only did this wow customers, it was a fantastic example of what you can do to really grab people’s imagination.


Next year we will be launching a new ingredient at in-cosmetics global (April 2018), and whilst I can not promise an all you can eat cosmetic feast, I can guarantee this ingredient alone will bring the ‘Wow’ factor.

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